About SELEN

Jewellery shouldn't look old after a few months.

Most fashion jewellery hides brass or alloy beneath a thin layer of plating that fades, discolors, and irritates skin. At SELEN, every piece begins with certified 925 sterling silver instead — finished with premium 20K gold plating for beauty that lasts.

Our Story

At SELEN, we believe jewellery shouldn't wait for special occasions.

We created SELEN to make beautifully crafted sterling silver jewellery accessible for everyday wear — pieces that feel luxurious, last longer, and are hand-finished by skilled Indian artisans using certified 925 sterling silver, premium 20K gold plating, and carefully selected stones.

Whether you're dressing for work, celebrating a milestone, or gifting someone special, our jewellery is designed to become part of your everyday story.

The Foundation

Why We Use Sterling Silver

Beautiful jewellery isn't just about what you see — it's about what's underneath. Most affordable fashion jewellery uses brass or mixed alloys as the base metal. They're inexpensive, but once the outer plating wears away, the underlying metal can lose its appearance and may not be as comfortable for prolonged wear.

At SELEN, every design starts with BIS-hallmarked 925 sterling silver.
  • A genuine precious metal — not imitation.
  • Comfortable for most people with sensitive skin.
  • Holds premium gold plating better than brass.
  • Retains intrinsic material value.
  • Crafted to be worn and enjoyed for years.

Because the foundation matters just as much as the finish.

What Makes SELEN Different

Premium Materials
Certified 925 Sterling Silver with 20 Karat gold plating.

Handcrafted Quality
Every stone hand-set, every piece individually polished.

Everyday Luxury
Timeless designs made to be worn daily — not locked away for special occasions.

Shop with Confidence
7-day exchange. Secure checkout.

Shop the Collection

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Personalize with AI

Tell us the story behind the piece — an initial, a date, a motif that means something — and see it rendered before it's ever touched by hand.

KinMitra, the platform we built in-house, turns personalization from a week-long wait into an instant preview.

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Behind the Brand

Built by Jewellery Experts & AI Innovators

S

Sagar Ganpat Sangodkar

Managing Director

IIT Bombay alumnus, AI engineer, and IIGJ-trained jewellery professional. Sagar combines technology with jewellery expertise to build a modern, jewellery brand, bringing AI-powered personalization and thoughtful design to every SELEN collection.

G

Ganpat Raghuvir Sangodkar

Director

With over a decade of experience in jewellery craftsmanship and retail, Ganpat brings deep industry knowledge and an uncompromising focus on quality. His expertise ensures every SELEN piece reflects timeless craftsmanship.
Bharat Gold Ornaments logo

Our Company

SELEN is the flagship consumer silver jewellery brand of Bharat Gold Ornaments Private Limited, incorporated in Goa, India.

At Bharat Gold Ornaments Pvt Ltd, we design, curate, and source gold and sterling silver jewellery through a trusted network of skilled manufacturing partners across India, with every piece selected and quality-checked to meet our standards.

Company Address

House No. 773/2, Sulabhat, Agassaim, St. Lourence, Tiswadi, North Goa – 403204, Goa, India

Customer Support

Email: support@selen.in
Phone: +91 94038 80777 / 0832-2222244