Jewellery that doesn't turn green.
Premium 925 sterling silver with gold plating
925 Silver Base
20 Karat Gold Plated
Hypoallergenic
Made for Gifting
Designed in Goa
925 Sterling Silver
Gift Ready Packaging
Pan India Shipping
Explore the Collection
Each piece tells a story.
Most Loved
Silver Bypass Twist
Silver Bypass Twist
Rs. 999
Sale price
Rs. 999
Regular price
Why SELEN
Real Precious Metal
Certified 925 sterling silver—not brass or alloy imitation.
Designed in Goa
Inspired by sun, sea and everyday elegance
Doesn't Turn Green
Silver holds gold plating longer than brass and stays comfortable for everyday wear.
Perfect for Gifting
Elegant packaging, ready to gift
Secure Shopping
Fast shipping and secure checkout
Why Choose 925 Sterling Silver?
What's Beneath the Gold?
Every piece may look similar from the outside. It's the material underneath that makes all the difference.
A ₹1,999 sterling silver piece that lasts for years costs less than repeatedly replacing ₹500 imitation jewellery every few months.
Choose jewellery that lasts beyond the first impression.
Crafted to last. Designed to be worn for years.
Our Story
Because jewellery you love shouldn't become disposable.
Most of us have owned jewellery that looked beautiful on day one — but within months the plating faded, fingers turned green, and the shine disappeared. We wanted to build something better.
SELEN creates jewellery using certified 925 sterling silver instead of brass or alloy, finished with premium 20K gold plating and hand-set stones by skilled Indian artisans in Goa — made to be worn every day, gifted with confidence, and treasured for years, not weeks.